Web & E Business

When it came to choosing the theme for my website, I wanted something that would give off a slick, suave and successful vibe. It has to fit well not only as a website to browse on your computer, but it has to be tablet & mobile compatible. Lella (2016)  found that between December 2013 and December 2015 smartphone internet consumption grew by 78% and tablets by 30% . The actual site is also important in displaying product info as well as prices and availability Deloitte (2014)  shows "22 percent of consumers spend more as a result of using digital; just over half of these shoppers report spending at least 25 percent more than they had intended." This means that your site not only creates more sales but it also increases the amount the consumer may spend. Thus showing that you need to cater to more than one audience when creating your site. The theme that I have went for is Clean Commerce, I chose this one because it not only fit the style I was going for with my website...

When you are looking online to purchase an item the first thing everyone does is go to the likes of Amazon.co.uk  or the first site that usually comes up when you google whatever product you are after. So what keeps us coming back to those sites to make future purchases? Is it the good prices? The layout? Or even the loading time of the pages? Speed Of Site  Studies show that 53% of mobile site visits are abandoned if a page takes 3 seconds to load , this means that if any site is having a hard time loading, the shopper or viewer is more than likely to just close it down right away an additional study was taken to show the difference between sites that loaded in around 5 seconds compare to those that took as long as 19; Sites that load in 5 seconds or less averaged around an extra 70% longer session spent on the site as well as 25% higher ad view-ability meaning more ad revenue for these sites. Design The design of a website can be something that draws in customers si...