Email marketing and Sales planning Part 1: Opting In

Many Sites take into consideration that customers do not like to browse sites regularly for deals, they would prefer to be notified of a deal on something relevant to them which they may have an interest in compare to looking around online trying to find something interesting. This is done usually via opt-in signups on sites when checking out by creating an account or by registering when a popup appears on the website. This is very beneficial to implement as it would allow for me to create an automated way of communicating with customers and share news and offers with them. This is an important feature that we at System32 will take on and use to set up our very own mailing list.

Following on from the previous series of blog posts that I have posted I have decided that I will look online at other sites that have implemented Email listing to customers to bring them deals of interest.

(Learning Resources - MailChimp, 2018) shows us the statistics that we can use to see how email listings are affecting the companies that use MailChimp. This is shows us that 20% of users open the emails that are sent to them, this may seem like a low number however it is beneficial to us regardless as MailChimp is a free service and will help us generate more revenue through the 20%. (Campaignmonitor.com, 2016) States that "Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue. – DMA" This shows how vital it is for a business to take advantage and use the email listings they can create and increase the money coming into the company.

References

Campaignmonitor.com. (2016). 70 Email Marketing Stats You Need to Know. [online] Available at: https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/ [Accessed 4 May 2018].

Learning Resources - MailChimp. (2018). Average Open Rate for Email & Other Email Benchmarks - MailChimp. [online] Available at: https://mailchimp.com/resources/research/email-marketing-benchmarks/ [Accessed 4 May 2018].